We are an independent affiliate publication covering licensed UK online casinos. That means our job is to test, compare, challenge the marketing copy, and explain where a casino performs well or falls short.
James Richardson
Lead Casino Reviewer
James built his early career on the compliance side of gambling publishing, where he spent long stretches checking that bonus pages, disclosure statements, and cash-out claims matched the actual product. That background still shapes the way he reviews casinos today. He is usually the first person to challenge a welcome offer that looks generous until the fine print starts to narrow the value.
His reporting style is practical rather than promotional. James spends more time in the cashier and terms pages than most readers ever will, and he is particularly alert to delayed withdrawal approval, bonus exclusions, and identity checks that appear later than they should.
Sarah O'Connor
UX & Compliance Editor
Before moving into casino publishing, Sarah worked in interface testing for subscription and payments products. She now applies that experience to gambling journeys, watching for the moments where a site is clear, honest, and manageable and the moments where it becomes noisy or confusing. Her notes often focus on deposit limits, timeout tools, and the wording around player protection.
Sarah also handles editorial upkeep across the site. If a policy page changes, if a licence detail needs checking, or if a casino updates how it presents account verification, she is the person making sure our published copy still matches the real customer experience.
Dr. Michael Chen
Data & Odds Analyst
Michael arrived from a data reporting role in gambling technology, where he tracked customer trends, product engagement, and payment processing patterns. At LicensedSlotsUK10, he is responsible for keeping our comparison sheets grounded in numbers rather than instinct. He logs provider depth, feature spread, cash-out timing, and how often operators fall back on manual review.
That work matters when two casinos appear evenly matched on the surface. Michael’s tables often reveal that one operator handles payments and support with far more consistency, which can shift a ranking even if the headline bonus sounds smaller.